COMPETITIVE COMPETENCES AND MARKETING RESEARCH PROCESS IN THE SME’s THE CASE OF REPUBLIC OF MACEDONIA

Obednikovska, Snezana (2014) COMPETITIVE COMPETENCES AND MARKETING RESEARCH PROCESS IN THE SME’s THE CASE OF REPUBLIC OF MACEDONIA. International Journal of Economics, Commerce and Management United Kingdom, 2. pp. 1-12. ISSN ISSN 2348 0386

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Abstract

Economy has appeared to be a complexed mechanism, where are involved different types of enterprises (Small and Medium sized Enterprises - SME and bigger corporations) with a different types of activities. These activities are actually the result of dynamical leaving, everyday search for something new, something creative and inventive. The challenge that SME’s are implementing in the economy plays very important role in the economies developing path. Main characteristics of the SME’s – innovations and creativity are main factors of all activities in the economy. One of SME’s main characteristic is their capacity to change very easily to new needs, wishes and new terms on the market. This research was made on the SME’s in Republic of Macedonia to see if they are aware of their importance in the economy and come up with the main factors for becoming and staying successful in the market. Awareness for importance of the information will bring SME’s greater competitive advantage on the market. Real information is in function of reaching for qualitative and precise decisions that will assure better positioning. Our point with this research was to insure SME’s that well organized approach of reaching information will lead SME to better competitive advantage.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 23 Jan 2020 18:22
Last Modified: 23 Jan 2020 18:22
URI: http://eprints.uklo.edu.mk/id/eprint/2325

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