ASSESSING THE INSURANCE MARKET AND PREDICTING THE SALE OF INSURANCE SERVICES1

Angelevska Najdeska, Katerina (2018) ASSESSING THE INSURANCE MARKET AND PREDICTING THE SALE OF INSURANCE SERVICES1. In: INSCOSES 2018.

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Abstract

In order to reach their goals, the insurance companies should provide information about the direction and scope of their activities aimed at researching and meeting the needs and desires of consumers of insurance services on the insurance market.The insurance companies must make the right decision about how and which of their products and services will take place on selected market segments. It is extremely important how the consumer perceives the service and how it treats it in relation to the competitive offer.Тo build good business and profitable relationships with its customers, the insurance company should first analyze and understand customers’ needs and offer them a product as a set of insurance services with greater value than that of competitors. KEY WORDS: insurance market, insurance services, market potential, sales potential

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 21 Feb 2019 13:30
Last Modified: 13 May 2019 08:30
URI: http://eprints.uklo.edu.mk/id/eprint/1766

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