Behavioral-based Modeling of Search and Navigation Processes in Information Networks (Бихејвиористички-базирано моделирање на процесите на пребарување и навигација низ информациски мрежи)

Kumbaroska, Vesna (2015) Behavioral-based Modeling of Search and Navigation Processes in Information Networks (Бихејвиористички-базирано моделирање на процесите на пребарување и навигација низ информациски мрежи). Doctoral thesis, St. Kliment Ohridski University - Bitola.

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Abstract

Nowadays, online shopping is becoming very frequent user activity and we are witnesses of daily evolution of these kind of services in several directions adjusting to the user behavior, such as: predicting and proposing similar content or products that were previously previewed or purchased, personalization, targeted marketing, etc. On one hand, this leads to increased sales and turning the most browsers into buyers, speeded up and increased possibility of chooising of a big set of products, kept costumers attention, loyalty, etc., and on the other hand, adjustment and improvement of the web design or the interface in order to improve the user experience and interaction with the system. In this whole picture, besides the analysis of the user behavior in the electronic purchasing process, understanding the overall user behavior is an important indicator of user’s interests. In this regard, this doctoral dissertation has identified the most common user behavior patterns in the processes of searching and navigation, as inseparable parts of the electronic purchasing proces. Two behavioral-based models that provide profound knowledge about the processes of searching and navigation through information networks illustrated through the example of an electronic bookstore are proposed. The developed models are based on stochastic modeling using Petri Nets, which solution is based on Continious Time Markov Chain, used for model evaluation and few performance masures calculation, such as: the expected time spent in a transient tangible marking, cumulative sojourn time spent in a transient tangible marking, total number of visits in a transient tangible marking etc. Аlso, direct calculation of some user engagement components is illustrated and usage of the developed navigational behavioralbased model to measure user engagement is proposed.

Item Type: Thesis (Doctoral)
Subjects: Scientific Fields (Frascati) > Engineering and Technology > Electrical engineering, electronic engineering,information engineering
Divisions: Doctoral Dissertations
Depositing User: Mr vladimir milevski
Date Deposited: 20 Nov 2017 09:56
Last Modified: 25 Feb 2019 12:51
URI: http://eprints.uklo.edu.mk/id/eprint/1035

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