The influence of mass media in creating identification models in adolescents

Popovska Nalevska, Gorica and Popovski, Filip and Dimova Popovska, Hristina (2022) The influence of mass media in creating identification models in adolescents. International Journal of Research Studies in Education, 11 (6). ISSN 2243-7703 / 2243-7711

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It is known that a large part of our personality is formed under the influence of our environment-parents, educators, educational institutions, peer groups-but in the era of digitalization, mass media have a great contribution in creating identification models that aim to create feelings of belonging and to encourage certain types of thinking and behavior in adolescents. The main goal of this research is to examine the content that adolescents prefer to watch through the mass media and how it affects them. The research was carried out by using a questionnaire for adolescents. The sample was chosen randomly and consisted 181 adolescents aged 15 to 18 years. According to the results adolescents most often use social networks and the Internet to search for entertaining content. Identification usually does not appear in the form of idealization or imitation of specific characters from the mass media, on the contrary, adolescents indicate that they relate to the characters and are found in them, but take an open approach to study and determine the meaning of different ideological settings and examples that are present before deciding to apply something. Many adolescents are encouraged to expand their worldview through the mass media, learning about things that are not available to them in their environment, rethinking the set standards of society, and being encouraged to express their views, while retaining their identity by not being as inclined to identify directly with a character as being inclined to express their identity in many aspects.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Psychology
Divisions: Faculty of Education
Depositing User: MSc Hristina Dimova Popovska
Date Deposited: 27 Nov 2023 07:41
Last Modified: 27 Nov 2023 07:41

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