Petrevska, Biljana and Nestoroska, Ivanka (2023) Reviving the Past and Inspiring the Future: The Role of Vernacular Architecture in the Development of Tourism in North Macedonia. Journal of the International Society for the Study of Vernacular Settlements, 10 (6). pp. 1-14. ISSN ISSN 2738-2222
Full text not available from this repository. (Request a copy)Abstract
Traditional architecture in rural areas plays a significant role in preserving cultural identity of nations. It represents a unique approach to manifesting traditional ways of living within specific natural environments. In this context, this study provides an insightful overview of Zovik, a mountain village in North Macedonia located in a splendid natural environment. Despite being vastly neglected and experiencing a significant decrease in the population over the years, the village has recently gained interest as a location for various forms of adventure tourism. This research utilizes an exploratory sequential design conducted in two phases. The first phase involved collecting qualitative data through a thorough document review, while the second phase encompassed qualitative data analysis, incorporating critical analysis and evaluative judgement. The strength of this research lies in its analysis of the possibilities for adapting traditional architecture to promote rural prosperity and stimulate economic development through tourism. However, its weakness is that it focuses solely on a specific case study, which may limit its general applicability. The findings of this research propose innovative approaches to revitalize the village by leveraging its traditional architecture. These approaches emphasize the importance of preserving cultural identity, attracting tourists, and promoting sustainable practices.
Keywords: Rural tourism, Sustainability, Cultural identity, Preservation, North Macedonia.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Tourism and Hospitality |
| Depositing User: | Prof. d-r Ivanka Nestoroska |
| Date Deposited: | 30 Oct 2023 09:20 |
| Last Modified: | 30 Oct 2023 09:20 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/9093 |
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