Nimani, Artan (2022) ВЛИЈАНИЕ НА ЈАЗИЧНАТА И ИНТЕР-КУЛТУРНАТА КОМПЕТЕНТНОСТ ВРЗ КРЕИРАЊЕ НА ПОЗИТИВНО ИСКУСТВО НА СТРАНСКИТЕ ТУРИСТИ. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.
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Abstract
Tourism is one of the world’s largest industry whicg involves the greatest flows of goods, services, and people. In today's globalized world, hotels, restaurants, and travel organizations hire more workers and serve more customers from diverse cultural backgrounds who speak different languages. So, understanding those who are culturally and linguistically different present a global challenge to the tourism and hospitality companies that compete in the global marketplace. The culturally different tourist is the target of the international tourism industry. In order to manage culturally different employees and attract culturally different customer markets, it is necessary to know the surrounding culture of thосе employeeс and consumerс (touristс), learn their established cultural practices, and understand why they act the way they do. It is also necessary to know English, which today is considered a universal and generally accepted language in all international communication. In tourism and hospitality, cultural misunderstanding and mistakes often occur when delivering services to customers. Many of the cultural mistakes can be avoided if tourists, locals, and industry professionals are made aware of the cultural differences which exist among them. Since quality of the social contact between customers and employees influences customers’ perception of service quality, their ultimate satisfaction with the product and their overall tourist experience, tourism and hospitality representatives should pay increasing attention to managing cultural and linguistically differences in personal relations between providers and customers. Being aware of the cultural and linguistically differences and learning how to face and manage them is one of the keys to success in the tourism marketplace.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Other social sciences |
| Divisions: | Doctoral Dissertations |
| Depositing User: | M-r Bojan Mihajlovski |
| Date Deposited: | 31 Oct 2023 13:25 |
| Last Modified: | 31 Oct 2023 13:25 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/8981 |
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