Bekteshi, Dzelil (2021) КУЛТУРНИОТ ТУРИЗАМ ВО ФУНКЦИЈА НА РАЗВОЈОТ НА КОСОВО ОД МАРКЕТИНГ АСПЕКТ. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.

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The increase in the demand for tourists has contributed to the increase in the number of tourists being targeted and looking for new tourist contents that are still insufficiently established by tourists. In these conditions, in which tourism reaches the highest level, it is necessary for the tourist offer to contain interesting and acceptable contents that would motivate potential tourists to make a certain tourist trip.
If we understand tourism as a sociological category, and marketing as a market orientation, focused on the needs of consumers and in order to meet the needs of consumers, through the application of the social concept of marketing, we will focus on the segment of present visitors who expect not only ordinary rest, beat and fulfillment of creative and cultural curiosity. Such fulfillment can be achieved with an appropriate marketing strategy of tourist valorization of the monuments of cultural heritage within the entire tourist offer, which does not include in the new trends in tourism - realization of the humanistic content of tourism.
With a meaningful formulation of the cultural contents, which we want to include in the cultural tourist offer, we will achieve more significant results, first of all a satisfied tourist consumer, as well as better affirmation of the cultural and tourist values of Kosovo.
In this paper, we will look at some of the key advantages, as well as look at the disadvantages that characterize Kosovo, as it is expected that cultural tourism in the coming period to be included in tourism in a larger percentage, and at the same time to represent one of the factors for economic development in Kosovo.

Item Type: Thesis (Doctoral)
Subjects: Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Doctoral Dissertations
Depositing User: M-r Bojan Mihajlovski
Date Deposited: 30 Oct 2023 08:53
Last Modified: 30 Oct 2023 08:53
URI: https://eprints.uklo.edu.mk/id/eprint/8935

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