Krasnici, Sali (2018) ОРГАНИЗАЦИСКАТА КУЛТУРА КАКО СОВРЕМЕНА ПАРАДИГМА ЗА УНАПРЕДУВАЊЕ НА ХОТЕЛСКАТА ПОНУДА. Doctoral thesis, University "St.Kliment Ohridski" - Bitola.

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Global economic, social and political flows have a strong impact on the volume and structure of tourist needs, the level of tourist demand and the increased interest in new, alternative forms of tourism offer. Modern tourists are constantly looking for new motives, new services, new
attractions and new tourist spots. It extends the tourism market and makes it highly competitive.
In such circumstances, the success of hotel companies depends on the competitive ability of hotel services. Among the elements that create the quality and competitiveness of the hotel offer are the cultural elements of the hotel's operation. Although it is confirmed that culture is an
inseparable part of every organization, it is crucial in the hotel industry.
In hotel industry, culture expresses the system of common, unique values, trust, attitudes, principles and thoughts of hotel employees. They define the operating environment, the manner of decision making and the manner in which they are realized. Cultural values determine the way employees interact with each other, with guests and business partners.
Creating and maintaining a stable and positive hotel climate in a hotel is a certain basis for achieving the previously set organizational goals. A stable and "firm" organizational climate means an environment of mutual respect for the rights and obligations of employees, continuous learning and knowledge transfer, teamwork development. Accordingly, the formation of the organizational culture is a result of the skill of the whole hotel management.
Starting from this, this doctoral thesis will address the basic aspects of the organizational culture
in the hotel company and its importance in the formation of the content and quality of the hotel offer. Its goal is to assess the impacts of the organizational culture of Hotel Dukagjini on the quality and attractiveness of the hotel's hotel services through theoretical analysis as well as
through empirical research. At the same time, to determine how many cultural elements can be a factor in improving the hotel's hotel offer as well as the hotel management of the municipality of Pec

Item Type: Thesis (Doctoral)
Subjects: Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Doctoral Dissertations
Depositing User: M-r Bojan Mihajlovski
Date Deposited: 30 Oct 2023 08:51
Last Modified: 30 Oct 2023 08:51

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