IDENTIFYING THE IMPORTANCE AND USE OF WEB 2.0 TOOLS AND NETWORKS IN TOURISM SECTOR: CASE STUDY OF THE REPUBLIC OF MACEDONIA

Angeleski, Marjan and Zdraveski, Dejan and Andonoski, Miroslav (2018) IDENTIFYING THE IMPORTANCE AND USE OF WEB 2.0 TOOLS AND NETWORKS IN TOURISM SECTOR: CASE STUDY OF THE REPUBLIC OF MACEDONIA. INCOSES Ohrid.

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Abstract

The Internet has become the main source of information for tourism workers and
tourists who have increased requirements and preferences. The transformation
from passive searching for information, content creation, collaboration and
networking by using the Internet, into an interactive tool with a new opportunity
for easy obtaining information for tourist exchanging opinions with other
people, booking trips, payments etc. is very significant today. Simultaneously
with the demand for personalized trips, the travel agencies offer highly
personalized travel services to its clients on the net. A key role in this
transformation of the Internet into an interactive tool had the emergence of web
2.0 technologies that allow users active participation not only in consumption
but also in generating the contents. Web 2.0 tools and networks transform the
web from static provider of information into an area for exchange of dynamic
information. Therefore, the purpose of this paper is twofold: to identify the
importance of web 2.0 tools and networks for the tourism sector as well as to
examine the web 2.0 technologies that can be used in the development of the
tourism sector strategies

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Economics
Depositing User:	Mr Dimitar Risteski
Date Deposited:	10 Jul 2023 08:39
Last Modified:	10 Jul 2023 08:39
URI:	https://eprints.uklo.edu.mk/id/eprint/8491

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