Gaining Competitive Advantage Using Innovative Web 2.0-Based Simulation Tools and Services

Hristoski, Ilija and Stojanov, Željko and Dobrilović, D. and Dimovski, Tome and Kotevski, Zoran (2014) Gaining Competitive Advantage Using Innovative Web 2.0-Based Simulation Tools and Services. In: International Conference - SMEs Development and Innovation: Building Competitive Future of South-Eastern Europe, 3-4 October 2014, Ohrid, Republic of Macedonia.

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Gaining competitive advantage over business opponents has always been a highestpriority task for each single enterprise. This is an especially important issue with SMEs, which have to exhibit maximum agility and flexibility to quickly reorganize and adjust
their production capacities, as well as to maximize their operational efficiency in order to cope successfully with ever increasing demands being posed by the globalized business environment. The appliance of innovative information technologies through scientificallybased modeling and evaluation of business processes can significantly help SMEs in achieving their strategic business goals: reduction of costs, preservation of resources, and growth of effectiveness. All these effects contribute to improvement of overall SMEs’ performances, thus directly affecting SMEs’ competitiveness. The paper aims are twofold: to elaborate the recent increasing involvement of computer simulations within SMEs as a long-term strategy for achieving and retaining higher levels of competitiveness, as well as to point out the potentials offered by the innovative, Web 2.0-based simulation-oriented technologies, as being an alternative approach to traditional computer-based modeling and simulation assessment of business processes. In particular, the potential benefits of such approach have been practically shown using the
Insight Maker®, a general-purpose online modeling and simulation environment, and the systems thinking methodology.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Natural sciences > Computer and information sciences
Scientific Fields (Frascati) > Engineering and Technology > Other engineering and technologies
Divisions: Faculty of Information and Communication Technologies
Depositing User: Prof. d-r. Zoran Kotevski
Date Deposited: 16 May 2023 13:12
Last Modified: 16 May 2023 13:12

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