SEXISM ON DISPLAY: THE IMAGE OF WOMEN POLITICIANS THROUGH THE PRISM OF JOURNALISTIC DISCOURSE

Neshkovska, Silvana (2022) SEXISM ON DISPLAY: THE IMAGE OF WOMEN POLITICIANS THROUGH THE PRISM OF JOURNALISTIC DISCOURSE. Studies in Linguistics, Culture and FLT, 10 (3). pp. 30-50. ISSN ISSN 2534-952X

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Abstract

From 1960s onwards sexist language intended to denigrate, objectify and
trivialize women has been seriously exposed internationally and huge efforts were made
to replace it with gender-neutral language. However, to date, sexism has not been fully
suppressed and it is especially conspicuous in relation to women who assume active roles
in public life.
This study has both qualitative and quantitative design and looks into the presence
of overt and implicit sexism (as categorized by Mills, 2008) in journalistic discourse
and the role of sexist language in molding the image of modern day women politicians.
For the purposes of this study, we conduct a critical discourse analysis of a corpus of
40 news articles published on various online news portals and electronic platforms of
traditional media. All analyzed articles comment on the political statements and actions
of two Macedonian female politicians currently in office – the Minister of Defense and
the Mayor of the city of Skopje.
The findings suggest that Macedonian journalistic discourse, under the pretext that
politicians’ dealings need to be monitored closely, scrutinized and even criticized, still
leaves the door slightly open for both overt and implicit sexist linguistic forms, which, in
turn, depicts female politicians as ill-suited for this type of professional occupation.
Keywords: sexism, women politicians, journalistic discourse

Item Type: Article
Subjects: Scientific Fields (Frascati) > Humanities > Languages and literature
Divisions: Faculty of Education
Depositing User: Prof. d-r Silvana Neshkovska
Date Deposited: 20 Apr 2023 05:31
Last Modified: 20 Apr 2023 05:31
URI: https://eprints.uklo.edu.mk/id/eprint/8105

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