THE IMPACT OF GLOBAL DISTRIBUTION SYSTEMS ON TRAVEL AGENCIES’ BUSINESS EFFICIENCY

Jović, Jasmina and Radovanović, Predrag and Andreeski, Cvetko (2016) THE IMPACT OF GLOBAL DISTRIBUTION SYSTEMS ON TRAVEL AGENCIES’ BUSINESS EFFICIENCY. Horizons A, 20. pp. 187-201.

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Abstract

Development of modern information and communication technologies gave rise to the emergence of electronic distribution channels, which broadens the effective reac of markets. The same trend influenced tourism industry: travel agencies and other participants in tourism markets are
increasingly using modern information and communication technologies in their business. The effects of application of personal computers, the Internet, and the global distribution systems are numerous, ranging from broadening
of market and more efficient placement of travel arrangements, to increased business efficiency and lower costs. The paper presents a review of development of global distribution systems and their application in travel
agencies’ business. In addition, the paper presents the results of a research — conducted among travel agencies in Serbia — on impact of global distribution systems on placement of travel arrangements in travel agencies
in Serbia.

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Cvetko Andreeski
Date Deposited:	18 Apr 2023 11:02
Last Modified:	18 Apr 2023 11:02
URI:	https://eprints.uklo.edu.mk/id/eprint/8081

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