PUBLIC RELATIONS SIGNIFICANCE FOR COMMUNICATION IN CONDITIONS OF CRISIS

Talevski Dimitrija, Jove and Strezovski, Gjoko (2012) PUBLIC RELATIONS SIGNIFICANCE FOR COMMUNICATION IN CONDITIONS OF CRISIS. In: INTERNATIONAL SCIENTIFIC CONFERENCE SECURITY AND EUROATLANTIC PERSPECTIVES OF THE BALKANS, 25-26.5.2012, Ohrid, Macedonia.

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Abstract

In the context of the overall reform processes within Macedonian society,the qualitative transformation of the Macedonian police is one of the moresignificant steps directed towards implementation of those standards used by thepolice in the member-countries of the European Union.Setting the stress over the principles of reports to the public and work transparency is one of the essential changes in the above said direction. The introduction of the post of a spokesman in the sectors of internal affairs and their functioning in accordance with the above mentioned principles have made the workof the police much more accessible and available to the citizens of Republic of Macedonia.The role of the spokesman as a person in charge of the direct contact withthe public is on a daily basis and continual. However, the significance of the relations with the media and the public typically increases in conditions of crisis,i.e. in circumstances that arise when the media, the state institutions or certaininfluential groups with vested interest characterize them as such.This paper gives an observation on the role that the relations with thepublic have in all sorts of conditions and circumstances, yet, with an accent on theone of the spokesman and the persons from the internal affairs sectors assigned torelations with the public in times of crisis.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Educational sciences
Scientific Fields (Frascati) > Social Sciences > Media and communications
Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Education
Depositing User: Prof. d-r Jove Talevski
Date Deposited: 14 Apr 2023 06:47
Last Modified: 14 Apr 2023 06:47
URI: https://eprints.uklo.edu.mk/id/eprint/8042

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