Martinovski, Sasko and Gulevska, Fani (2021) Business model of consumer behavior with included nutritional determinant. International Scientific Conference ERAZ - Knowledge Based Sustainable Development. ISSN 2683-5568
Full text not available from this repository.Abstract
The success of the operations of the companies that work with food products depends a lot on having information about the consumer purchasing decisions, and based on that, inclusion of marketing strategies that will ensure their success. Business models of consumer behavior can answer these important questions. The inclusion of nutritional determinants in these models is significant, and the model will provide answers to the extent of its impact on consumer behavior. Scope of the study within this paper is an applied original modeling concept for creating business models of consumer behavior when buying food products, where special emphasis is given to the nutritional properties of food products, i.e. in addition to other known determinants, the model includes a new determinant called nutritional. The model is built on several principles using modern information technologies, and one of the important principles is to provide greater clarity for a full understanding of the process involved in the model with integrated self-explanatory functionality. The model was partially implemented with data obtained from several surveys conducted in our research, and as outputs of the model, a set of customer responses were obtained.
Keywords:
Business model of consumer behavior; Nutrition; Nutrition determinant; Self-explanatory
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Technology and Technical Sciences |
| Depositing User: | Mr Jordan Martinovski |
| Date Deposited: | 09 Feb 2023 13:48 |
| Last Modified: | 09 Feb 2023 13:48 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/7680 |
Actions (login required)
 |
View Item |