The impact of social media use on employee work performance

Angeloska-Dichovska, Monika and Petrevska Nechkoska, Renata and Angeleski, Marjan and Boshkoska, Meri (2022) The impact of social media use on employee work performance. In: International Conference on economy, business & society in digitalized environment, 23-25 September, Prilep.

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XII International Conference on Economy, Business & Society in
Digitalized Environment (EBSiDE 2022)
340 | P a g e
Monika Angeloska-Dichovska1, Marjan Angeleski2, Meri Boshkoska3, Renata
Petrevska Nechkoska4
DOI 10.20544/EBSiDE.01.01.22.p28
Social media has changed the ways people communicate, express their
views, share content, interact and collaborate, by enabling the network effects,
information provision, broad audience and outreach, direct connectivity and
global situational awareness. The great dominance of social media in the modern
way of life, as well as the strong connection of a large number of people with
these media and networks, often lead to the fact that a certain part of their
working time is spent on social networks. Social media use in the workplace may
contribute to both productive as well as unproductive behavior. Research
confirms that for certain areas or sectors, the use of social media has a positive
impact, especially in the civil society sector. But it is also important to emphasize
that in companies where there is policy for social media use, it contributes to
positive impacts. This paper analyses whether and to what extent social media is
used by Macedonian employees during working hours; what are their views on
work performance with regards to the social media use; and analyses whether
businesses have policies for using social media, which help streamline the benefits
while outweighing the downsides? For the purposes of this research, a survey was
conducted of 202 employees from the public, private and civil society sectors from
the Pelagonia region of the Republic of North Macedonia. This research opens
prospective use of findings in managerial and organisational decisions on social
media use, as well as in conceptual sense of task diversity for improving work
performance in general.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Efp Eprints
Date Deposited: 23 Jan 2023 11:11
Last Modified: 23 Jan 2023 11:11

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