A Linguistic Analysis of the Emotional Impact of Breaking News Headlines in the Social Media

Stančevska-Lazarevska, Jovanka and Petrovska, Irina (2022) A Linguistic Analysis of the Emotional Impact of Breaking News Headlines in the Social Media. In: ESSE 2022.

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The emotions of social media users are an important issue both for the social media
as well as for their users. The current Corona pandemic seems to be a perfect context
in which emotions can be manipulated by creating and sharing specific news. The
main assumption that this research relies on is that certain vocabulary is meant to
evoke specific emotions, such as fear, anxiety, anger or joy on the part of the audience.
The aim of this research is to identify and analyse specific vocabulary used in breaking
news headlines regarding the corona virus spread (the new wave) and its influence
over people’s lives. To achieve that aim, a survey based on 5 0 headlines about the
corona virus compiled from Facebook, Instagram and Twitter has been conducted.
The headlines were presented in a questionnaire together with a rating system based
on which the participants were asked to decide how trustworthy the headlines seemed
to them. The survey questions did not reveal the source of the headlines to prevent
bias and to gather more reliable answers. Based on the participants’ replies, the
participants’ emotions could be evaluated while lexical elements that trigger their
emotional reactions could be identified.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Humanities > Languages and literature
Scientific Fields (Frascati) > Social Sciences > Media and communications
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Aleksandar Trajkov
Date Deposited: 12 Sep 2022 08:03
Last Modified: 12 Sep 2022 08:03
URI: https://eprints.uklo.edu.mk/id/eprint/7102

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