Impact Of Branding On The Success Of Enterprises On Food Products Market

Angjeleska, Maja and Bojkovska, Katerina (2019) Impact Of Branding On The Success Of Enterprises On Food Products Market. In: XII International Balkan and Near Eastern Social Sciences Congress Series, 20-21 April, 2019, Plovdiv, Bulgaria.

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The brand is an identifiable mark or product name, which is often associated with product quality. The brand must create a strong and lasting identity of the product, in the best way to present the company, as well as to gain trust and confidence among consumers. The main advantage of the brand originates precisely from the subconscious of the consumers, i.e. the possibility of its recognition.
Today, when we mention the term brand, people most often respond to it as something that manufacturers invented to attract more buyers. When we look at today's brands, we can determine that no brand has the same value for each consumer. One consumer can experience the brand in a completely different way from the experience of another consumer. Accordingly, the main task of the brand or branding is to single out a product or service in accordance with the values of the consumer, and then the consumer, if he considers that the product meets his needs, decides himself whether to buy it or not. While creating a brand, it is very important to create special, unforgettable feelings and perceptions among potential buyers.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Agricultural Sciences > Agriculture, forestry and fisheries
Scientific Fields (Frascati) > Social Sciences > Economics and Business
Depositing User: Prof. d-r Katerina Bojkovska
Date Deposited: 14 Apr 2020 15:39
Last Modified: 14 Apr 2020 15:39

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