Creating Entrepreneurial Marketing Strategies based on Consumer Behavior

Kuzmanov, Ivo and Rafajlovski, Gjorgji (2011) Creating Entrepreneurial Marketing Strategies based on Consumer Behavior. 4th International Conference for Entrepreneurship, Innovation and Regional Development. pp. 683-689.

[thumbnail of 21 ICEIRD 2011 Final Proceedings-pages-1-4,9-10,704-711-pages-1-13_compressed.pdf]
21 ICEIRD 2011 Final Proceedings-pages-1-4,9-10,704-711-pages-1-13_compressed.pdf

Download (463kB) | Preview
Official URL:


Emphasizing the role of creating successful entrepreneurial marketing strategies, this
paper aims to point-out the key factors in consumer behavior analyses, as a cause for
creating customer satisfaction. The total effectiveness of every marketing strategy is
basically depending on how well a company recognizes, classifies and manages
different consumer demands and actions.
Through the analyses of consumer behavior, emotional and cognitive aspects, and
consumer surroundings, entrepreneurs can use this data to develop effective-based
marketing designs. These concepts of common consumer actions as a result of their
intrapersonal emotional reactions and their attitudes can be explained in correlation
with the natural individual characteristics and their common social development.
Although long-term and constantly continuous work, consumer behavior analyses
surely helps in better understand and clarifying the customer demands, which at the
end, is the ultimate goal of every entrepreneur.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Scientific Fields (Frascati) > Engineering and Technology > Other engineering and technologies
Divisions: Faculty of Technical Sciences
Depositing User: Prof. d-r. Ivo Kuzmanov
Date Deposited: 04 Apr 2020 17:10
Last Modified: 04 Apr 2020 17:10

Actions (login required)

View Item View Item