Sotiroski, Kosta and Janeska, Margarita and Zdraveski, Dejan (2017) FACTOR ANALYSIS OF MEDICINE RETAIL IN MACEDONIA. IBANESS.

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Retail is one of the basic factors of socio-cultural changes and irreplaceable factor of urban
development. The main functions of retail is connecting producers and final consumers and
reduce the time and space differences between production and consumption, in order to meet the
needs of end consumers. The aim of the research in this paper is to reduce the number of
characteristics of the retail clients in a small number of basic characteristics. This will ensure
better understanding and planning of buyers' behavior in the retail of medicines. The data are
provided with the conducted survey research, based on a random and representative sample. To
the collected data is applied factor analysis in order to get reduction from large number of
characteristics, ie source variables, to smaller number of factors. Namely, a factor analysis of
the 12 basic characteristics creates 4 extracted factors. The results of the research refer to the
determination of the correlation matrix, the Kaiser-Meyer-Olkin measure, the communities for
each individual variable, the matrix of the factor structure, the Cattelli diagram, and the
definition of the derived factors. By identifying the basic characteristics of the retail clients,
improvement of the quality and services in the retailing of medicines is ensured, a better
understanding of the preferences of the buyers and anticipation of the trends in the retail sale of
drugs based on the behavior of the drug buyers

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 22 Feb 2020 09:02
Last Modified: 13 Mar 2020 18:28
URI: https://eprints.uklo.edu.mk/id/eprint/3286

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