Prevailing motives for creating Ottoman heritage packaged tours in Macedonia

Petrevska, Biljana and Nestoroska, Ivanka and Namicev, Petar and Gorin, Svemir (2019) Prevailing motives for creating Ottoman heritage packaged tours in Macedonia. Journal of Tourism and Cultural Change.

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This paper investigates the travel agencies’ decision-making process
in creating specific packaged tours. The main focus is the analysis of
prevailing motives and the subsequent creation of tourist flows.
Arranged packaged tours based on cultural heritage in Macedonia
dating from the Ottoman period served as a testing ground for a
flow analysis. We employed the demand-based Saint Gallen
Destination Management (SGDM) model to reconstruct the visitor
flows. The data were collected through interviews conducted with
local tour guides who offer specifically tailored Ottoman heritage
in Macedonia prearranged tours. The main study findings suggest
that limited time for travel and sightseeing was the prevailing
motive for the development of the current route flow, followed by
price as an additional factor. By focusing on the fundamental
factors, the main contribution of this paper is to obtain a better
understanding of the current structure of the Ottoman heritage
routes at both local and national level. From a practical
perspective, based on the identified potential of the Ottoman
heritage sites, the study recommends designing new routes, as
well as urging more proactive attitude among tourism policymakers.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 15 Nov 2019 12:38
Last Modified: 15 Nov 2019 12:38

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