Factors Affecting the Competitiveness of e-Commerce Firms: A Critical Appraisal

Hristoski, Ilija and Kostoska, Olivera and Kotevski, Zoran and Dimovski, Tome (2017) Factors Affecting the Competitiveness of e-Commerce Firms: A Critical Appraisal. In: Proc. of the International Balkan and Near Eastern Social Sciences Congress Series (IBANESS). Namık Kemal University/Turkey, University of Agribusiness and Rural Development/Bulgaria, University "St. Kliment Ohridski" Faculty of Economics/Macedonia, Edirne, Turkey, pp. 1079-1090. ISBN 978-605-67281-0-5

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As the e-Commerce paradigm becomes a mainstream, there could be a number of additional companies getting
ready to increase their online presence and make the most of this advantage over their traditional, ‘brick-and-mortar’
counterparts. However, nearly two decades after the explosion of e-Commerce ‘bubble’, claims have often been made that
the mere online presence does not represent a decisive competitive advantage. Put differently, it is quite common to have
not just two existing virtual stores, but a myriad of those offering the same gamut of products worldwide at the same time.
Under these circumstances, without any prejudice, several questions naturally arise: What is it about a certain online
company that makes it different to the rest of the business world?; Why anybody would want to buy something from that
particular company and decide not to choose the others?; What makes some Internet firms so much popular and more
attractive than others?; How leading online companies achieve a sustainable competitive advantage and manage to avoid
the pitfalls?. Indeed, the complex and multidimensional construct of competitiveness is the ultimate answer to all these
questions. Given the importance of this issue, this paper aims to provide a critical review of the literature on factors
affecting the competitiveness of e-Commerce firms. The essential part is therefore devoted to developing and proposing a
comprehensive framework for those dimensions that are crucial to the success of e-Commerce firms. Our framework also
provides a solid base of evidence that might support academics conducting case studies, comparative overviews and
further research on this and similar topics.

Item Type: Book Section
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 24 Sep 2019 09:35
Last Modified: 24 Sep 2019 09:35
URI: https://eprints.uklo.edu.mk/id/eprint/1957

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