APPLICATION OF BALANCED SCORECARD METHOD IN THE EVALUATION OF E-BUSINESS STRATEGY

Angeloska-Dichovska, Monika and Jankulovski, Nikolche (2017) APPLICATION OF BALANCED SCORECARD METHOD IN THE EVALUATION OF E-BUSINESS STRATEGY. Horizons-International Scientific Journal, 21, (XI).

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Abstract

Given the fact that today business entities operate in dynamic and unpredictable environment it is necessary the monitoring and evaluation of e-business strategy in order to adjust to the same and at the same time to achieve the goals of the business entity. The strategic assessment is a continuous process of evaluation of the progress of the business entity in relation of strategic objectives resulting with corrective measures.
The current changes in the environment and new work patterns that are continuously complementing and changing impose an integrated approach to evaluate the strategic performances which in addition to indicators for financial data will also include indicators for customers that in e-business evolution have a central place.
The goal of this paper is to show Balance Scorecard (BSC) method with its elements and features and to present its capabilities and elements of the application in the evaluation of e-business strategies in today's turbulent environment.
Key words: BSC method, e-business, strategy, strategic planning

Item Type:	Article
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Economics
Depositing User:	Mr Dimitar Risteski
Date Deposited:	13 Sep 2019 06:37
Last Modified:	13 Sep 2019 06:37
URI:	https://eprints.uklo.edu.mk/id/eprint/1927

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