Some aspects of globalization of world tobacco industry

Pasovska, Silvana and Poposki, Ljuben and Koteski, Cane (2016) Some aspects of globalization of world tobacco industry. International journal of current researches, 8 (9). 37644- 37646. ISSN 0975-833X

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Globalization and consolidation lead to very rapid and big change in various fields of industry and in various countries,as well.Tobacco industry does not stand aside from these changes and is deeply involved in the process.
Globalization and consolidation are based on the principle of marketing rationalization and effectiveness(tendencies on the market, create and open new markets), the reduction of operating cost in general and by increase of profit and investments.The aim is to improve the effectiveness of production and its quality,accompanied by scientific investigations in tobacco industry, in order to reduce as much as possible the hazardous effect of cigarettes to humans health,in conditions of increased antismoking campaign.
In the spirit of these basic globalization principles,tobacco companies start to integrate by which there are less and less multinational corporations and on to other hand,those that are globalized become bigger and bigger.National tobacco producing companies must see their advantage and chance for development in this process and each of them will have to find its own way and form how to include in it.
Our aim in this paper is to conceive the needs and perspectives arising from globalization,as well as possible consequences from the failure to adapt to these worldwide trends.

Item Type: Article
Uncontrolled Keywords: globalization,tobacco,cigarettes,market,situation and tendencies.
Subjects: Scientific Fields (Frascati) > Agricultural Sciences > Agriculture, forestry and fisheries
Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Scientific Tobacco Institute
Depositing User: Ms Biljana Jordanoska
Date Deposited: 19 Oct 2018 10:25
Last Modified: 19 Oct 2018 10:25

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