Creation of management strategy of a company with a focus on contemporary technology achievements and innovations

Pasovska, Silvana and Miceski, Trajko (2017) Creation of management strategy of a company with a focus on contemporary technology achievements and innovations. In: International Conference for Entrepreneurship, Innovation, and Regional Development, 31st August – 1st September 2017, Thessaloniki, Greece.

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Strategic management as a continuous process of creating a successful competitive strategies, among other factors should also focus on modern technological achievements and innovations.Enterprises should constantly monitor the environment, adapt to modernity and to build sustainable and competitive advantage in environments of its existence. This implies constant modernization of production, introduction of new and sophisticated technologies, innovation of products, services, and modernization of its overall process of action.In the context of the processed topic was completed and empirical research, which stated that the surveyed enterprises, the involvement of new technology and innovation management strategies to achieve competitive advantage improper is perceived by managers and employees. It shows the calculated value of x2-test and coefficient of contingency, which the general conclusion is that companies do not pay enough attention to the introduction of new technology in the production process and innovation (promotion, improving) the existing product and introduction of new product.In labor, besides theoretical elaborations, the results of empirical research shows, accrual, tabular and graphic.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: change, competitive advantage, improvement, investment, research and development.
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Scientific Tobacco Institute
Depositing User: Ms Biljana Jordanoska
Date Deposited: 18 Oct 2018 12:19
Last Modified: 18 Oct 2018 12:19

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