THE ROLE OF HUMAN RESOURCES IN IMPROVING THE PRODUCTIVITY OF HUMAN LABOR

Aleksoski, Jane and Miceski, Trajko (2017) THE ROLE OF HUMAN RESOURCES IN IMPROVING THE PRODUCTIVITY OF HUMAN LABOR. Тутун / Tobacco, 67 (7-12). pp. 71-78. ISSN 0494-3244

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Abstract

The overall development of society is directly related to the development of human capital. The quality of human potential is the main factor of competitiveness and a driving factor for the economy that is based on workers own knowledge and skill. Today, in this constantly changing business environment, the advantages of companies are temporary and variable. The driver of this constant competitiveness are the workers themselves and therefore they are the basic resource in production.
The strategic competitiveness of companies is related to the current interpretation of market success. It can be said that human capital is responsible for successful business marketing. This is a real challenge for the leaders who form the competitive strategy.
The study of human capital , the management of human resources, labor productivity and its evaluation are the main components of maintaining the business competitiveness of companies.
The aim of this paper is to emphasize the importance of labor in overall production, to link productivity to human potential and to emphasize the role of human resources in increasing productivity.
Keywords: Human capital, sustainable corporate competitiveness, human resource management

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Scientific Tobacco Institute
Depositing User: Prof d-r. Jane Aleksoski
Date Deposited: 05 Jun 2026 08:06
Last Modified: 05 Jun 2026 08:06
URI: https://eprints.uklo.edu.mk/id/eprint/11590

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