ASSESSING THE IMPACT OF NATURAL AND CULTURAL RESOURCES IN BALKANS AND EASTERN EUROPE

Biljan, Jovanka and Trajkov, Aleksandar and Karadjova, Vera (2025) ASSESSING THE IMPACT OF NATURAL AND CULTURAL RESOURCES IN BALKANS AND EASTERN EUROPE. Branding a Tourist Destination: Proceedings of the 2nd International Scientific Conference, 2 (2). pp. 82-96. ISSN 3029-441X

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Abstract

Tourism as one of the fastest growing service industries has strong and multiplicative influence on economic and social life; therefore all stakeholders should improve their competitiveness to attract tourists and to stimulate tourist consumption. This paper aims to reveal the impact of natural and cultural resources on tourism competitiveness in Balkans and Eastern Europe. The authors have mostly used descriptive statistics, comparison and correlation, as statistical methods. General result of the paper indicates strong and significant correlation between natural and cultural resources competitiveness, on one, and tourism competitiveness, international arrivals and international receipts, on other hand.

Item Type:	Article
Uncontrolled Keywords:	tourism, competitiveness, natural resources, cultural resources, Balkans, Eastern Europe
Subjects:	Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions:	Faculty of Tourism and Hospitality
Depositing User:	Prof. d-r Aleksandar Trajkov
Date Deposited:	15 Apr 2026 10:36
Last Modified:	15 Apr 2026 10:36
URI:	https://eprints.uklo.edu.mk/id/eprint/11518

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