Possibilities for development of life insurance market in Serbia

Miloshevikj, Bratislav and Piljan, Ivan and Vujadin, Natasa (2013) Possibilities for development of life insurance market in Serbia. In: Conference EEE, Beograd.

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Abstract: The sector of insurance has a significant influence on economic and trade development of every country. The Serbian market is in the group of developing markets with significant potential in the segment of life insurance first of all. The speed of growth of life insurance market in Serbia has been different and it showed great exposure to external and internal influences of various factors. One of the characteristic observations is that the citizens of Serbia do not have an adequate awareness of the significance, content and need of life insurance for solving social, health and financial problems in every individual's future. Domestic insurance sector is currently underdeveloped since it is currently under the average rate of development when compared to the states members of European Union and to the countries in the region. In order to achieve the wanted growth of life insurance market, an adequate marketing strategy has to be set in motion as well as certain political and market processes which will, along with the transition of the existing PDIF and health systems lead to higher level of citizen's perception of the need for life insurance. Key words: Insurance, Life Insurance, Insurance Market, Serbia JEL classification: G22 UDC 368.91(497.11)(082)

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 11 Dec 2017 12:39
Last Modified: 11 Dec 2017 12:39
URI: https://eprints.uklo.edu.mk/id/eprint/1074

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