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MultiCREATION: Multi-Stakeholder Problem-Driven Approach

Entrepreneurship and Social Entrepreneurship

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Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

Collaboration among several different actors is of vital importance in co-creation and for new value creation. The MultiCreation approach defined by Petrevska-Nechkoska et al. for collaboration among academia, policy makers, businesses, community, and civil society organizations was the foundation for generalizing a new model that will contribute to defining the distinctive roles for co-creation and establishing the processes of creating new values. The MultiCreation approach was focused on establishing the fundamentals for a competitive and compatible model for successful co-creating approach and action in line with internationally recognized norms and standards, as well as with the requirements that are imposed by new technologies and changes and to add a vision that underscores prospective scientific, technological, and societal trends. In this chapter, taking into account the theoretical foundations, the already established Triple Helix model, Quadruple Helix model, Quintuple Helix model, N-tuple Helix model and the extensive inspiration in the literature review, as well as upon the qualitative comparative analysis of three case studies which generated and traced the MultiCreation approach in different problem-based missions we are able to propose a generic n-units (turbine) model for collaboration and co-creation. There are three types of roles in the model: Initiator, Facilitator, and Implementer. Each of these types of roles can be populated and represented by n-actors from various profiles. Number and types of actors depend on the nature of the existing problem that can be addressed by co-creation. Finally, a generic iterative co-creation process model has been developed. This model consists of three different interconnected stages with intertwined processes in each stage: Collaboration in Problem identification, Collaboration in Solutions identification, and Collaboration in Problem solving and solution implementation. With this we are wrapping up a design process of several years in projects, incorporating multiple disciplines and modeling the learnings for generic use in diverse contexts and domains, fit for use of the MultiCreation approach.

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Notes

  1. 1.

    This paradigm is not new; according to Etzkowitz and De Mello (2004), it was first introduced in 1967 by the Director of the Netherlands Central Organization for Applied Scientific Research, who coined the term “triangle.”

  2. 2.

    Project information: http://moodle.eccfp.edu.mk/course/view.php?id=189.

  3. 3.

    UKLO for the Community portal information: http://moodle.eccfp.edu.mk/course/view.php?id=190 and http://tactical-management-in-complexity.com/course/view.php?id=22.

  4. 4.

    “HEI Student Internship in NGOs—towards a functional bridge across WB (HEIntern <> NGO) project information: https://www.web4yes.eu/news/138/online-final-event%2D%2D-heinternngo.html; and https://www.web4yes.eu/news/139/publication%2D%2D-internship-and-career-development-guide-for-young-people-in-western-balkan-countries-project-heinter-ngo-within-web4yes.html.

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Petrevska Nechkoska, R., Angeloska Dichovska, M., Angeleski, M., Koltovska Nechoska, D., Bogdanoska Jovanovska, M. (2023). MultiCREATION: Multi-Stakeholder Problem-Driven Approach. In: Petrevska Nechkoska, R., Manceski, G., Poels, G. (eds) Facilitation in Complexity. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-11065-8_8

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