The competitiveness of the touristic destination presents a multidimensional concept which includes economic, social, cultural, political, technological and environmental advantages. Appropriate combination of these components makes each tourist destination an unique creation more or less attractive for the tourists. The aim of this paper is to point out the importance of choosing the most appropriate competitiveness strategy and its influence over the touristic turn over and the consumption in the touristic destination, in a due time resulting with economic benefits as complete and rapid economic development of the touristic destination and well fare of the domicile population as well.
