BANKINSURANCE - AN OPPORTUNITY FOR DEVELOPMENT AND IMPROVEMENT OF FINANCIAL MARKET

Dicevska, Snezana and Karadjova, Vera (2016) BANKINSURANCE - AN OPPORTUNITY FOR DEVELOPMENT AND IMPROVEMENT OF FINANCIAL MARKET. 10.20544/HORIZONS.A.20.1.17.P24.

Full text not available from this repository.

Abstract

Banking and insurance are complementary parts of the financial system. Bankinsurance is relationship between a bank and an insurance company, whereby the insurance company uses the bank sales channels in order to sell insurance products, an agreement in which a bank and insurance company agree in a way that the insurance company can sell its products to customers of the bank. The core goal of this paper is to analyze the level of bankinsurance in Republic of Macedonia because it brings many benefits in the times of increasing competition among participants in the financial market. As a result of development of banking and insurance sectors in the Republic of Macedonia more often with every bank goes insurance company and vice versa. It is important to note that banking and insurance are the two sectors which are in constant and unbreakable connection when analyzing the financial sector as a whole. The actions are complementary in business activities in the market. Therefore, it is logical emergence of integrated delivery of banking and insurance services through the model of bankinsurance. This especially refers to special shaping of the products of life and non-life insurance adjusted for sales through the banking network. Key words: financial sector, banks, insurance companies, bank products, life and non-life insurance

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 06 Nov 2017 12:17
Last Modified: 06 Nov 2017 12:17
URI: http://eprints.uklo.edu.mk/id/eprint/912

Actions (login required)

View Item View Item