Market competition of milk and dairy products industry in community Bitola on concern of consumers

Petrovska, Biljana and Petrovska, Natasa (2018) Market competition of milk and dairy products industry in community Bitola on concern of consumers. Macedonian international journal of marketing, 4 (8). pp. 135-140. ISSN ISSN-339.137.2; 637.1

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Abstract

Consumer orientation represents a set of values of the companies from the industry for the production of milk and dairy products and its employees whose primary concern are the consumers and their needs are. The needs and preferences of consumers are not permanent because they change over time. The activities that the competing companies from the industry for the production of milk and dairy products take depend on those needs and preferences. For the needs of this paper a research was conducted using a questionnaire in order to perceive the needs and preferences of consumers as well as their satisfaction with dairy products. The research included 180 respondents, randomly selected for up to 25 years of age. The questionnaire consisted of questions that related to the daily use of milk and dairy products that the participants use in their diet. The results show that 80% of the respondents use the products of the companies from the industry for the production of milk and dairy products, while 20% of the respondents use the products of individual producers. Keywords: milk production, dairy products, consumers, producers, competitiveness.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Agricultural Sciences > Veterinary science
Divisions: Faculty of Veterinary Medicine
Depositing User: Mr Aleksandar Lozanovski
Date Deposited: 18 Jun 2021 13:09
Last Modified: 18 Jun 2021 13:09
URI: http://eprints.uklo.edu.mk/id/eprint/6407

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