VISUAL REPRESENTATION OF SOFTWARE MODELS FOR MARKETING PLAN DEVELOPMENT

Savoska, Snezana and Panovska - Boshkoska, Violeta (2007) VISUAL REPRESENTATION OF SOFTWARE MODELS FOR MARKETING PLAN DEVELOPMENT. In: InfoTech 2008, September 2008, Varna, Bulgaria.

[img] Text
Maribor_SSVPB.pdf

Download (546kB)

Abstract

Information visualization is very important for decision making, especially for comparing the results of different methods of predictive analysis. In this paper, we made marketing predictions which can be done with objective or subjective methods and with the use of computer technology and application software for sale prediction as a part if marketing plan and finally Business plan. The aim of this work is to give a visual representation of used statistical methods for sale prediction as a part of Business plan with software tools for decision making. Depending of manager’s decision which statistical method is more convenient for specified market conditions, the parts of Business plan are recalculated. For this purpose we used MS Excel tool with charts, which is the most desirable user friendly tool for managers. Also, all spreadsheets are connected with some Excel functions and formulas which are he subject of recalculation depends of chosen statistical method.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Natural sciences > Computer and information sciences
Divisions: Faculty of Information and Communication Technologies
Depositing User: Prof. d-r. Snezana Savoska
Date Deposited: 03 Nov 2020 19:16
Last Modified: 03 Nov 2020 19:16
URI: http://eprints.uklo.edu.mk/id/eprint/5865

Actions (login required)

View Item View Item