SWOT Analyse in Function of Formulating Developing Strategy for Small and Medium Hotel Enterprises on the Ohrid Riviera

Simoncheska, Lidija and Karadjova, Vera (2007) SWOT Analyse in Function of Formulating Developing Strategy for Small and Medium Hotel Enterprises on the Ohrid Riviera. In: IX International Conference "Strategic Development of Tourism in the XXI Century, 25 - 26 May 2007, Ohrid, Macedonia.

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Abstract

Having on mind the speed and dynamics of changes in the narrower and broader environment in a contemporary conditions, the need for quality is becoming a critical factor for the enterprise existing and development, especially in tourism. Every business in order to be successfully implemented and to give the expected results has to formulate appropriate strategies and to find suitable implementation within the strategic management and within strategic planning as its part. Without that system of thinking, the risk and uncertainty that are accompanying any business are larger. That is the essence moment of competition differentiation. Therefore the business subject or the tourist enterprise/ hotel, which is the issue of this paper, should develop all possible procedures, methods, internal and external influences i.e. all possible working strategies, and to choose the most unique, superior and different from the other ones. The chosen strategy should give an answer to the questions about how to make potential clients interested in the tourist enterprise services, how to gain their confidence and how to build image of contemporary business with permanent improvement. So, this paper will elaborate some of the most important small and medium hotel enterprises on the Ohrid riviera. Key words: SWOT analyse, developing strategy, small and medium hotel enterprises, competition differentiation

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Prof. d-r Vera Karadjova
Date Deposited: 27 May 2020 22:18
Last Modified: 27 May 2020 22:18
URI: http://eprints.uklo.edu.mk/id/eprint/5318

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