INTERCULTURAL COMPETENCES OF THE TOURIST GUIDES HIRED BY TRAVEL AGENCIES IN OHRID

Cickovska, Elena and Angelevska Najdeska, Katerina and Naumov, Kliment INTERCULTURAL COMPETENCES OF THE TOURIST GUIDES HIRED BY TRAVEL AGENCIES IN OHRID. In: CONFERENCE PROCEEDINGS INTERNATIONAL SCIENTIFIC CONFERENCE EMAN 2017. Association of Economists and Managers of the Balkans, Belgrade, pp. 869-878. ISBN 978-86-80194-06-6

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Abstract

Tourism and the intercultural contacts based on develop mutual understanding and reduce prejudices. The tourist guides are among the closest and most direct persons who are in contact with tourists, actually are number one in tourism and they are ambassadors of the country, therefore occupy different roles. Intercultural competence that is built through a combination of socio-cultural knowledge, intercultural awareness, social skills and intercultural skills is a necessary element for successful communication, but the tourist guides did not acquire during their education. In order to achieve a high level of quality, required highly educated tourist guides regarding of information, professional knowledge and capabilities in relation to intercultural competences which must include skills in foreign languages in the language of the tourists that they lead.

Item Type: Book Section
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Prof. d-r Elena Cickovska
Date Deposited: 15 May 2020 22:29
Last Modified: 15 May 2020 22:29
URI: http://eprints.uklo.edu.mk/id/eprint/5093

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