TOURIST VALORIZATION AS THE BASIS FOR MANAGING TOURIST DESTINATIONS

Risteski, Michael and Risteski, Michael (2020) TOURIST VALORIZATION AS THE BASIS FOR MANAGING TOURIST DESTINATIONS. International Journal Knowledge, 38 (1). pp. 257-263. ISSN 2545-4439

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Abstract

Abstract: The concept of tourist valorization is only partially and sporadically examined on the territory of the Republic of N. Macedonia. Furthermore, managing tourist areas by specific destination management organizations has not yet been implemented on a satisfactory level. In such conditions of tourism development, the idea developed for writing this paper. From this emerged the need for expanding the concept of tourist valorization in the domestic scientific and professional field. This is made possible through a comprehensive, substantial and systematic analysis of the tourist valorization process in the function of improving the management of tourist areas. The basic subject of this research paper consists of determining the place, role, function, types and approaches of tourist valorization in the processes of managing tourist areas. Thus, this paper has a dual purpose. On the one hand, it should contribute to the enrichment of the scientific thought with contemporary concepts and approaches for tourist valorization. On the other hand, the results and knowledge of the paper should be in function of improving the current destination management and intensifying the level of tourism development in a given tourist space. The territory in question is the Ohrid tourist region which is also the touristically most developed in the country. This paper presents the results of the doctoral thesis by the author in which the research process through all its phases was performed with the use of a conceptual theoretical and methodological framework, which consisted of both cabinet and empirical analysis. This made it possible for primary and secondary data to be obtained. The collection, systematization and processing of data, as well as the presentation of the obtained results, were made possible through the application of quantitative and qualitative research approaches. The conducted cabinet research involved the reference of a wide range of international scientific and professional literature. The empirical research activities included the implementation of contemporary methodological approaches for valorization of several aspects of tourism. The scientific - applicative verification of this paper consists of the practical use of sublimated knowledge, global experiences and best practices for the valorization process in a defined tourist area. More specifically, the used methodological research approaches were the following: European Tourism Indicator System for Sustainable Destinations Toolkit (ETIS-Toolkit), Heritage Impact Assessment (HIA) and valorization of the destination’s sub-systems: Factor, Attractors and Support Services (FAS-approach). Because of the wide range and volume of findings and results from the conducted research processes, only the most relevant will be presented in this paper. The gained research results allowed making conclusions and suggestions that have the aim to intensify and promote tourism development in the designated area of the Ohrid tourist region. This should serve as a framework for creative use of various valorization approaches in the processes of tourism management, not only on the analyzed territory, but also beyond. Keywords: tourism, tourist valorization, tourist destination, tourism development.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Hospitality
Depositing User: Prof. d-r Michael Risteski
Date Deposited: 10 Jun 2020 09:23
Last Modified: 10 Jun 2020 09:23
URI: http://eprints.uklo.edu.mk/id/eprint/4713

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