Developing destination competitiveness small tourism enterprises (STE) as innovation drivers

Nikolovski, Branko and Dimoska, Tatjana (2015) Developing destination competitiveness small tourism enterprises (STE) as innovation drivers. International Scientific Journal: Horizons, Series A, Social Sciences and Humanities, 18. pp. 67-78. ISSN 1857-9884

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Abstract

Small tourism enterprises (STE) are particularly important for the destination competitiveness. In order to maintain or improve destination market position, STEs must be constantly innovative. Innovation is a key factor for improving SMEs performances, and indirectly for increasing destination competitiveness. Innovation is a multifaceted concept and it can be classified according to the object, the field, relevance and origin. As a result of innovation, STEs improve product quality, reduce production costs, increase the range of products, replace outdated products, improve their performances and thus enhance destination competitiveness. This paper examines the specific contributions to destination competitiveness of the innovative STEs, with some data reflecting the innovation activity by registered enterprises in the Republic of Macedonia. Key words: Small tourism enterprises (STE), innovation, entrepreneurship, tourism destination

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Ftu Eprints
Date Deposited: 24 Mar 2020 14:55
Last Modified: 24 Mar 2020 14:55
URI: http://eprints.uklo.edu.mk/id/eprint/4185

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