THE IMPACT OF E-COMMERCE ON THE DEVELOPMENT OF SMALL AND MEDIUM BUSINESSES IN THE REPUBLIC OF MACEDONIA

Dimeska, Afrodita and Risteski, Stefana (2014) THE IMPACT OF E-COMMERCE ON THE DEVELOPMENT OF SMALL AND MEDIUM BUSINESSES IN THE REPUBLIC OF MACEDONIA. In: SMEs development and innovation:building competitive future of south-eastern Europe, October 3-4, 2014, Ohrid.

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Abstract

The question of the role of small and medium businesses in technological innovation long period inspires. Statistics show that the SMEs are major sources of innovation and they are step forward compared to large companies. Their advantage is mostly related to the flexibility - adaptability to market changes. Thanks to the Internet, many SMEs utilize the opportunities that it offers for the development of their businesses and meeting the consumer needs. Mostly small and medium businesses use e-commerce for different types of activities that fall between sales and advertising. Today, e-commerce is booming and has a special place regarding of total worldwide trade. But the main goal of this paper will be to determine how the SMEs in Republic of Macedonia are familiar with e-commerce, the opportunities it offers for the business, and most importantly, how many of them use it as a basic strategic determination or addition to the core business. The facts that 51% of the population of our country are Internet users, 60% of sold phones of the mobile operators are „smart phones“ and the rise of the mobile Internet for 46.9% indicate the challenges that Macedonian companies are facing. We will explain the advantages of e-commerce for the SMEs in the Republic of Macedonia and how its application can improve the business performance as an innovative way to work. Therefore, managers of SMEs need to focus their efforts on innovation processes, looking ahead in the future, knowing that e-commerce is the future of enterprises.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 05 Mar 2020 11:32
Last Modified: 05 Mar 2020 11:32
URI: http://eprints.uklo.edu.mk/id/eprint/3861

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