THE RELATION BETWEEN THE MARKETING RESEARCH AND THE ANNUAL TURNOVER INDICATOR FOR SMALL ENTERPRISES SECTOR IN REPUBLIC NORTH MACEDONIA

Obednikovska, Snezana and Sotiroski, Kosta and Trajkova-Najdovska, Natasa (2020) THE RELATION BETWEEN THE MARKETING RESEARCH AND THE ANNUAL TURNOVER INDICATOR FOR SMALL ENTERPRISES SECTOR IN REPUBLIC NORTH MACEDONIA. HORIZONTS.A. pp. 197-206.

[img]
Preview
Text
SOKSNTN2020.pdf

Download (709kB) | Preview

Abstract

Small enterprises have an important role to play in one country’s economic growth and development. Their role is even greater in the small economies, such as the case of Republic North Macedonia (RNM), where the strong small enterprise’s sector contributes highly to the economy. The objective of this paper is to access marketing factors determining annual turnover as one indicator of short term enterprise attainment in RNM and also to determine the impact of the various factors on it. Findings of this research show that the good marketing research of a small enterprise was found to be important factor that contributes to the annual turnover of firms. The findings may be useful for the RNM entrepreneurs, start up centres, acceleration hubs and finally to the policy and decision makers. Key words: small enterprises, annual turnover, marketing research, regression analysis.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 28 Feb 2020 18:32
Last Modified: 28 Feb 2020 18:32
URI: http://eprints.uklo.edu.mk/id/eprint/3601

Actions (login required)

View Item View Item