Role of Product Category Characteristic when using preferred Channels for advertisement and purchase

Obednikovska, Snezana (2014) Role of Product Category Characteristic when using preferred Channels for advertisement and purchase. Post-Doctoral thesis, Alexander Technological Educational Institute of Thessaloniki (ATEI), Thessaloniki, Greece.

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Item Type: Thesis (Post-Doctoral)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 18 Feb 2020 18:00
Last Modified: 18 Feb 2020 18:00
URI: http://eprints.uklo.edu.mk/id/eprint/3072

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