Effective Business English Teaching at University Level in Macedonia –Needs Analysis

Dimeski, Nikola (2016) Effective Business English Teaching at University Level in Macedonia –Needs Analysis. In: International Balkan and Near Eastern Social Sciences Conference Series IBANESS Conference Series-Prilep /Republic of Macedonia, 28-29-30 October 2016, Prilep, Republic of Macedonia.

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This paper is part of the research I conduct for my Doctoral dissertation and shall present the findings on the need for a new approach in teaching and learning Business English (BE) in Macedonia. Since the internationalization of local companies is becoming a trend in the country and the rapid growth of foreign investments is inevitable, the knowledge of the English language has become one of the required skills for employment, particularly the knowledge of Business English. While university students are equipped with an intermediate level of general knowledge of the English language, their level of Business English is very limited. Therefore, there is an urgent need for Macedonia to establish a better and newer, more progressive way of teaching Business English in English for Specific Purposes (ESP), because the major trends in global business are dynamic and always changing. Such approach in terms of curriculum, teaching methods, or literature will have a significant role in achieving an effective teaching of Business English and successful learning process among the university students that cannot be obtained by simply adopting existing approaches from both native English speaking countries and developing countries. This paper shall review the current situation on teaching Business English in Macedonia. Additionally, it shall discuss the target needs in teaching proficient Business English. Furthermore, it shall explore the learning needs as a foundation of teaching English in ESP. Finally, it will investigate the significance of the Competency Enhancement Program through which Macedonian universities can augment its English language curriculum, not only for the benefit of BE for ESP students but also to all EFL students.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Scientific Fields (Frascati) > Social Sciences > Educational sciences
Scientific Fields (Frascati) > Humanities > Languages and literature
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 07 Feb 2020 14:26
Last Modified: 24 Feb 2020 06:33
URI: http://eprints.uklo.edu.mk/id/eprint/2557

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