THE ROLE OF THE INFORMATION TECHNOLOGY IN REALISING OF THE COMPETITIVE ADVANTAGE IN THE ENTERPRISES

Janeska, Margarita (2002) THE ROLE OF THE INFORMATION TECHNOLOGY IN REALISING OF THE COMPETITIVE ADVANTAGE IN THE ENTERPRISES. In: Годишна конференција на тема “Нови времиња, нови квалитети, нови хоризонти”, во организација на МАЗУК, 14-15 ноември, Ohrid, Macedonia.

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Abstract

Application of information technology in development of the working strategy is a goal for a lot of enterprises. Traditional methods for development of a business strategy don't recognize the advantages of information technology. Information technology can bring a lot of advantages saving and improvements for the enterprises. With other words information technology can change the competitive and strategic perspective of the enterprise, but only if it is closely related with the organizational characteristics of the enterprise. Information technology gains a new role in the development of the strategy with sinergetical effect. It is necessary to adjust the targets of the working strategy with the targets of the information technology. Synergy of the strategy, knowledge and innovative information technology of the enterprises will allow increasing of their profitability and better performance of their activities.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 06 Feb 2020 20:57
Last Modified: 13 Mar 2020 18:35
URI: http://eprints.uklo.edu.mk/id/eprint/2505

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