THE ELECTRONIC ENVIRONMENT AND THE PROTECTION OF INTELLECTUAL PROPERTY

Andonovski, Miroslav and Shukuroska, Karolina and Midovska, Marija (2018) THE ELECTRONIC ENVIRONMENT AND THE PROTECTION OF INTELLECTUAL PROPERTY. Conference Proceedings: 2nd International Scientific Conference ITEMA 2018. pp. 1132-1140. ISSN 978-86-80194-13-4

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Abstract

The term intellectual property indicates special specific rights that have the authors, inventors and other holders of intellectual property rights. Intellectual property is not specifically material property over an object; it is a right that is a set of authorizations that the legal system of the state recognizes to the holders of intellectual property rights. The revolution in information technology and the increasing number of inventors, the impact and significance of innovation along with globalization, will bring intellectual property at the centre of attention. Sometimes a subsidiary area, but today it is an important factor in the strategic planning of companies and also a key factor in any state policy. New products in the markets attract consumers. They are also in the hit by competition who wants to make an identical or similar product. This can be done in various ways: using economies of scale, expanding access to markets, accessing cheaper raw materials, etc. All this is in order to make the same or similar products at a lower price and make pressure on the inventor of the original product or service. Such circumstances may lead to the downfall of the inventor's business of the original product because he has made significant investments in the creation and development of the new product, and competitors only use the results of such creativity and / or inventiveness. That is why especially small and medium-sized enterprises have to think to protect their creative and innovative work through the intellectual property system. The system for protection of intellectual property rights provides exclusive rights in the use of inventions, designs, brands, literary and artistic works. Through the system of intellectual property protection and the provision of ownership of a particular invention or creative work, the possibility of copying and imitating innovative works by the competition is limited in an effective manner. We will try to prove it by elaborating the types of protection of the intellectual property from the aspect of the subject of protection, that is the protection of copyright and related rights and the protection of inventions-patents.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 06 Feb 2020 20:56
Last Modified: 06 Feb 2020 20:56
URI: http://eprints.uklo.edu.mk/id/eprint/2488

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