The provision of quality of enterprise's supply as a basic factor for increasing of the market share on the global market

Miceski, Trajko and Pasovska, Silvana (2013) The provision of quality of enterprise's supply as a basic factor for increasing of the market share on the global market. Четврта меѓународна научна конференција - Меѓународен дијалог Исток - Запад. ISSN 978-608-4689-04-1

Full text not available from this repository.

Abstract

The provision of the quality of the enterprise’s supply is directly connected with the marketing. The Marketing plays the most important role in securing and directing the enterprise to deliver its products and services with high quality towards the consumers. The quality usually is defined as a sum of attributes and characteristics of the product or the services which refer to its ability to meet the asked needs, tastes and expectations of the consumers. Thereby as a necessity, in purpose to be found which characteristics of the products make their quality, quality asked by the consumers, is imposed an comprehensive market research.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Scientific Tobacco Institute
Depositing User: Ms Biljana Jordanoska
Date Deposited: 06 Oct 2016 14:11
Last Modified: 06 Oct 2016 14:11
URI: http://eprints.uklo.edu.mk/id/eprint/244

Actions (login required)

View Item View Item