CONNECTION BETWEEN MARKET RESEARCH AND COMPANY'S GROWTH (Case of Republic Macedonia)

Obednikovska, Snezana and Sotiroski, Kosta and Trajkova-Najdovska, Natasa (2018) CONNECTION BETWEEN MARKET RESEARCH AND COMPANY'S GROWTH (Case of Republic Macedonia). Journal Association 1901 "SEPIKE" (20). pp. 129-135. ISSN p-ISSN: 2196-9531: Journal Association 1901 SEPIKE e-ISSN: 2372-7438: Journal Association 1901 SEPIKE, US Edition

[img]
Preview
Text
Obednikovaska 1-129-135.pdf

Download (279kB) | Preview

Abstract

How good we know the market is how good our company is going to be there. Marketing research is a process where data from the market is gathered. Need of precise information is essential when bringing decisions about business. It is relevant for everyday activities in the company, because that is the only way of being effective and staying profitable. We have raised interest in the connection between market research and company's growth because we believe that our economy needs to increase knowledge about market research, its positive effects on companies and at the bottom line, company's growth and expansion on the global market is in close connection with market research.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 23 Jan 2020 18:22
Last Modified: 23 Jan 2020 18:22
URI: http://eprints.uklo.edu.mk/id/eprint/2362

Actions (login required)

View Item View Item