Obednikovska, Snezana and Sotiroski, Kosta and Trajkova-Najdovska, Natasa (2018) CONNECTION BETWEEN MARKET RESEARCH AND COMPANY'S GROWTH (Case of Republic Macedonia). Journal Association 1901 "SEPIKE" (20). pp. 129-135. ISSN p-ISSN: 2196-9531: Journal Association 1901 SEPIKE e-ISSN: 2372-7438: Journal Association 1901 SEPIKE, US Edition
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Abstract
How good we know the market is how good our company is going to
be there. Marketing research is a process where data from the market is gathered.
Need of precise information is essential when bringing decisions about business. It
is relevant for everyday activities in the company, because that is the only way of
being effective and staying profitable. We have raised interest in the connection
between market research and company's growth because we believe that our
economy needs to increase knowledge about market research, its positive effects on
companies and at the bottom line, company's growth and expansion on the global
market is in close connection with market research.
| Item Type: | Article |
|---|---|
| Subjects: | Scientific Fields (Frascati) > Social Sciences > Economics and Business |
| Divisions: | Faculty of Economics |
| Depositing User: | Mr Dimitar Risteski |
| Date Deposited: | 23 Jan 2020 18:22 |
| Last Modified: | 23 Jan 2020 18:22 |
| URI: | https://eprints.uklo.edu.mk/id/eprint/2362 |
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