USING THE STATCOUNTER AS A WEB ANALYTICAL TOOL TO UNDERSTAND THE WEB VISITORS AND INCREASE THE WEB TRAFFIC

Gligorovski, Violeta and Odzaklieska, Dragica and Mojsovska Salamovska, Snezana (2019) USING THE STATCOUNTER AS A WEB ANALYTICAL TOOL TO UNDERSTAND THE WEB VISITORS AND INCREASE THE WEB TRAFFIC. Proceedings 11 International conference Digital economy and society: shaping the future. pp. 293-304.

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Abstract

The purpose of this paper is to present the opportunities that one of the most important web analytical tools, such as Statcounter, offer to companies and entities in the market, enabling them to maximize the strategic outputs of campaigns based on real data. The accent would be put on the Statcounter, which provides detailed statistics about browser usage and real-time user traffic. For this purpose, Statcounter is used as a web analytics tool for the actual web page, observed in a period of time of one month. Reports for traffic trends will be analyzed in this context, and also attention will be paid on analytical data related to the visitors’ location, browsers, platforms, operating systems that they are using etc. Also, the most heavily visited pages would be identified, and recommendations for optimization will be stressed out, in order to achieve maximum impact by viewing the pages of the website ranked by popularity.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 13 Dec 2019 13:08
Last Modified: 13 Dec 2019 13:08
URI: http://eprints.uklo.edu.mk/id/eprint/2206

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