Consumer behavior towars organic dairy products: case of Macedonia

Bojkovska, Katerina and Angeloska-Dichovska, Monika and Petkovska Mirchevska, Tatjana and Jankulovski, Nikolce and Petkovska, Tatjana and Joshevska, Elena (2016) Consumer behavior towars organic dairy products: case of Macedonia. International Journal of Scientific & Engineering Research, 7 (4). pp. 1264-1270. ISSN 2229-5518

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The main goal of this paper is to identify challenges and perspectives for application of sustainable marketing in or-der to increase demand and consumption of organic dairy products, i.e. to gain insight in consumers’ preferences, motives, atti-tudes and interests to buy organically produced dairy products in the Republic of Macedonia. This research draws on a survey of 209 respondents within the Republic of Macedonia. The descriptive analysis (Cross tabulation), the non parametric test of significance Chi-square (χ2) and the correlation indicator Phi coefficient were all applied in examining the working hypothesis. The results of these study present organic buyers tend to be older, with higher education and with higher family income than those who do not buy them. However, the main barrier to increase the market share of organic dairy products is consumer information and availability of organic dairy products in the Republic of Macedonia. Index Terms— organic dairy products, consumption, consumer behaviour, dairy products, sustainable marketing

Item Type: Article
Subjects: Scientific Fields (Frascati) > Agricultural Sciences > Agricultural biotechnology
Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 12 Jul 2016 14:35
Last Modified: 12 Jul 2016 14:35

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