THE STRATEGIC IMPORTANCE OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF E-BUSINESS IN THE REPUBLIC OF MACEDONIA

Angeloska-Dichovska, Monika and Petkovska Mirchevska, Tatjana (2016) THE STRATEGIC IMPORTANCE OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF E-BUSINESS IN THE REPUBLIC OF MACEDONIA. Journal of the Institute of Economics-Skopje (1-2/20). ISSN 1857-7741 (online)

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Abstract

The rapid and intense changes in the environment, especially the technological ones, have a major impact on the transformation of many companies and the adoption of e-business. The changing and unstable environment inflicts upon companies a need for constant adaptation and accepting the strategic approach to entering the e-market. This paper, from a theoretical and empirical perspective, elaborates on the importance of the e-environment for the development of e-business in the Republic of Macedonia. Hence, it identifies the knowledge of the companies in regards to the conditions and opportunities in an e-environment, namely, their knowledge of the immediate and broader environment for development of e-business. Research shows that companies in the Republic of Macedonia have partial knowledge in relation to the conditions and opportunities for conducting e-business in the country, which is why their connection to the successful implementation of e-business models in business activities is outlined in the final conclusions. Keywords: e-business, e-commerce, strategic analysis, Internet, business environment.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 12 Jul 2016 14:35
Last Modified: 12 Jul 2016 14:35
URI: http://eprints.uklo.edu.mk/id/eprint/199

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