Marketing Aspects of the Smes and their Competitive Competences (the Case of the Republic of Macedonia)

Обедниковска, Снежана and Сотироски, Коста (2013) Marketing Aspects of the Smes and their Competitive Competences (the Case of the Republic of Macedonia). The Annals of the Faculty of Economics Subotica (29). pp. 293-305. ISSN 0350-2120

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Abstract

The role of SME’s is important and essential in complex situation. The challenge that SMEs are implementing in the economy plays a very important role in developing processes. Main characteristics of the SMEs – innovations and creativity are the main factors of all activities in the economy. One of SME’s main characteristic is their capacity to change very easily to new needs, wishes and new terms on the market; characteristic that makes them most important actors in economic activities. The decision-making process is a very complicated process that can lead to successfulness. Of course, this process has specifics that should be accomplished by SMEs. Awareness for importance of the information will bring SMEs greater competitive advantage on the market. Real information is in the function of reaching qualitative and precise decisions that will assure better positioning. Our goal with this paper was to instruct SMEs that well organized approach of reaching information would lead SME to better competitive advantage

Item Type: Article
Uncontrolled Keywords: Small and medium enterprises (SME) in RM, decision-making process, competitive advantage, information, marketing informational system.
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Economics
Depositing User: Mr Dimitar Risteski
Date Deposited: 12 Jul 2016 14:35
Last Modified: 12 Jul 2016 14:35
URI: http://eprints.uklo.edu.mk/id/eprint/198

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