The emergence of a new product on the market and its impact on consumers

Mihajlovski, Goran and Bojkovska, Katerina and Jankulovski, Nikolche (2018) The emergence of a new product on the market and its impact on consumers. Food Science and Applied Biotechnology (FSAB), 65 ISS. ISSN 2603-3380

[img] Text
full text of the paper .pdf

Download (300kB)
Official URL:


Abstract: Regardless of the business in question, marketing is constantly facing the need to constantly solve specific problems regardless of the nature and complexity of the decisions to be made. That this paper suggests that represents the process of marketing research and its application. Based on that, showing the general process of the development strategy for a new product, ie when and how it should appear on the market and which aspects are taken into account. Also given is the review of the procedure when selecting a design of the new product, the manner of presenting its technical characteristics and what are the ways taken by the company to bring the product closer to the ordinary consumer, and a general overview of consumer psychology when a new product or service emerges on the market. From here comes the subject of analysis in this paper and this is the emergence of a new product on the market, with a focus on consumer psychology in the emergence of a new product or service on the market. Key words: marketing, market. consumer, product, business

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Biotechnical Sciences
Depositing User: Mr Blagojce Najdovski
Date Deposited: 18 Sep 2019 08:06
Last Modified: 18 Sep 2019 08:06

Actions (login required)

View Item View Item