THE CONTRIBUTION OF MARKETING TO GLOBALIZATION

Miladinoski, Sofronija and Angelevska Najdeska, Katerina and Miladinoski, Sreten (2013) THE CONTRIBUTION OF MARKETING TO GLOBALIZATION. In: EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP.

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Abstract

Abstract: Globalization as terminology today is often used within the overall socio political issues of the country. Globalization represents a process run by certain interests may qualify as an expression of certain values that through material culture of material production. Resources which are core drivers of economic doctrine of globalization in the world today are manifested in different directions which often cause side effects. There the question is whether the consumption causes globalization or as a result of it. The consumer motivation of people and their lifestyles expressed through the marketing philosophy of organizing entire life, causes changes in many segments of the organization of economic and political spheres of social life. These aspects cause changes that determine the changed role of men as producers and consumers. Segmentation of space, time and experience, then their reaction for the expansion of marketing, in fact, is a way of acting marketing. Simultaneously with the reaggregation of what we call commercial environments of categories products, brand premises and consumer hierarchy of needs, and the construction of imagined territories that make up the new space of globalization. The moment of activation of the reaggregation of marketing units are located at the level of specific activities that converge on the individual in terms of global consumer behavior. In this sense, one could say that the practices of those on the market meet a specific dimension of globalization, namely the growing category of individual as consumer Key words: Ecotourism, Rural Tourism, Development, Resources, Valorization

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 21 Feb 2019 13:30
Last Modified: 21 Feb 2019 13:30
URI: http://eprints.uklo.edu.mk/id/eprint/1772

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